The Collector Car Craze: Gen Z Fuels a Vibrant Future for Automotive Enthusiasts
Contrary to the notion that car collecting is a fading pastime, a recent survey by Hagerty reveals a strong and growing interest in collector cars, trucks, and motorcycles among Gen-Z, the generation born between 1997 and 2012. This finding challenges the perception that the next generation of car enthusiasts is disinterested, as the data suggests a vibrant and promising future for the collector car community.Unlocking the Passion: Gen Z's Embrace of Automotive Enthusiasm
A Generational Shift in Automotive Passion
Hagerty, a leading provider of specialty vehicle insurance, expert car valuation data, and immersive events, has a unique perspective on the collector car market. Their "Future of Driving" survey, commissioned by the international market research agency OnePoll (Talker Research), surveyed over 2,000 Americans to uncover the role that cars play in their lives and behaviors. The findings reveal a surprising trend: 77% of Gen Z respondents said they "loved or liked driving," indicating a promising future for the auto industry and the collector car community.Diverse Automotive Interests
When it comes to the types of vehicles that appeal to Gen Z, the survey results show a diverse range of preferences. While SUVs (38%) and sedans (26%) remain popular, a significant portion of respondents (23%) also expressed interest in luxury cars. Additionally, 19% of Gen Z enthusiasts gravitated towards pickup trucks, reflecting the broad spectrum of automotive interests within this generation.Embracing the Collector Car Lifestyle
Hagerty's data suggests that younger enthusiasts are not just playing car video games or creating social media content; they are actively participating in the collector car community. The survey found that YouTube (39%), Instagram (38%), and driving (35%) were the top ways Gen Z interacts with enthusiast vehicles. Furthermore, 40% of respondents said their first exposure to classic and enthusiast cars was through attending car shows, likely including local "cars and coffee" events.The Mazda Miata: A Gen Z Favorite
Hagerty's demographic data reveals that the most common car Gen-Z enthusiasts inquire about for insurance coverage is the Mazda Miata, specifically models from 1990 to 1998. The lightweight, driver-focused sports car has been a beloved icon for decades, with over 1.1 million units sold since its inception. This preference for the Miata suggests that Gen Z is drawn to vehicles that prioritize driving enjoyment and performance, rather than just size or luxury.Shifting Trends in the Collector Car Market
The growing interest in collector cars among Gen Z is also reflected in recent auction results. Hagerty's experts note that the collector car market is shifting away from classic coachbuilt cars and classic American sports cars, and towards more modern offerings that resonate with the younger generation. "Modern and 'youngtimer' cars taking center stage in the highest auction realm is no longer just a trend but is backed by a defined collecting base," said Barney Ruprecht, vice president of auctions for Broad Arrow.Debunking the Myth of a Car-Averse Generation
Despite recent reports suggesting that today's youth may be seeking more sustainable transportation options, such as public transportation, ridesharing, or e-scooters, Hagerty's "Future of Driving" study paints a more optimistic picture. The comprehensive survey reveals that a significant portion of Gen Z is equally as passionate about vehicles and collecting as previous generations, challenging the notion of a car-averse youth.In conclusion, the findings from Hagerty's "Future of Driving" survey present a compelling case for the continued vitality of the collector car community. As the next generation of enthusiasts emerges, the automotive industry and the collector car market can look forward to a vibrant and promising future, fueled by the passion and diverse interests of Gen Z.New
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