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Why ORNG’s founder pivoted from college food ordering to real-time money transfer

Why ORNG’s founder pivoted from college food ordering to real-time money transfer

Revolutionizing Payments: How ORNG is Transforming the Financial Landscape

Alex Parmley's entrepreneurial journey has been marked by a relentless pursuit of innovation. After founding Phood, a payments app that revolutionized the way students accessed dining dollars, Parmley has now set his sights on an even more ambitious goal – transforming the world of enterprise payments with his latest venture, ORNG.

Unlocking the Power of Instant, Secure Transactions

Overcoming the Challenges of Traditional Payment Processes

As the founder of Phood, Parmley experienced firsthand the frustrations of the traditional payment ecosystem. He recalls the lengthy delays, sometimes up to 30 days, that vendors faced in receiving their payments from universities. This financial bottleneck forced Phood to raise millions in debt to cover the gap, ultimately making the business more expensive to operate. Parmley recognized the need for a solution that could streamline the payment process and provide real-time, secure transactions.

Introducing ORNG: A Unified Payment Network

Driven by his desire to revolutionize the payment landscape, Parmley pivoted Phood and launched ORNG, a groundbreaking platform that aims to connect the fragmented payment systems across countries. ORNG's innovative approach allows businesses to handle payments worldwide through a single, easy-to-use API, eliminating the headaches and delays associated with traditional cross-border transactions.

Empowering Enterprises with Seamless Payments

ORNG's mission is to empower enterprises of all sizes with the ability to move money instantly and securely, regardless of geographical boundaries. By integrating with banks, fintech companies, and large businesses, ORNG provides a unified solution that streamlines the payment process, enabling faster cash flow and increased productivity for its clients.

Leveraging Phood's Learnings for Transformative Impact

Parmley's experience in the campus payments space has been instrumental in shaping ORNG's strategy. The challenges he faced at Phood, such as the lengthy delays in vendor payments, have informed the development of ORNG's real-time payment capabilities. Parmley's investors, including Motivate Venture Capital, have recognized the value of his hard-won insights and are backing his vision for ORNG's transformative impact on the financial industry.

Building a Diverse and Dedicated Team

Parmley's entrepreneurial journey has been marked by his ability to assemble a talented team. While some of Phood's co-founders have moved on to pursue other ventures, a core group of dedicated individuals, including co-founder and attorney Jackson Killion, have remained with Parmley to drive ORNG's growth. The company's current team of 12 professionals is poised to execute Parmley's "extremely detailed plan" for ORNG's future.

Overcoming Adversity and Embracing Entrepreneurial Spirit

Parmley's own life experiences have shaped his entrepreneurial mindset. Growing up in Alabama, he learned the value of hard work and resourcefulness from his mother, who worked tirelessly to provide for the family. Parmley's unconventional path, which did not include a college education, has instilled in him a deep appreciation for the power of practical knowledge and the ability to adapt to challenges.

Charting a Course for Transformative Change

As ORNG emerges from stealth mode, Parmley is confident that the lessons learned from Phood will propel his latest venture to new heights. By leveraging his network of financial contacts and the expertise of his dedicated team, Parmley is poised to disrupt the payment industry and unlock new opportunities for enterprises around the world. ORNG's mission to "increase the cash flow" of businesses aligns with Parmley's unwavering commitment to driving positive change through innovative solutions.

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